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Who we are?

The International Strategic Management and Human Resources Institute (SHRM Institute) proudly stands as a pioneer in enhancing leadership capabilities and strategic management in Vietnam. As a member of EAS VIET NAM and affiliated with the Vietnam Union of Science and Technology Associations (VUSTA), we are licensed by the Ministry of Science and Technology of Vietnam to deliver international-standard training and consulting programs.

These initiatives are designed to equip future leaders with the essential knowledge and skills to navigate the challenges within a constantly evolving business environment. Our mission extends beyond training; it encompasses research and the development of a human resource competency framework based on the EAS IHHRM G23.0 standard, affirming Vietnam’s role on the global human resources map.

SHRM Institute boasts a quality management system comparable to leading international universities, often referred to as the “West Point of Vietnam.” We are dedicated to cultivating managers who embody the poise of a model, the vitality of an Olympic athlete, the intellect of a scholar, persuasive communication akin to that of a orator, and the behavioral acumen of a psychology expert.

By joining SHRM Institute, you will discover extraordinary potential within yourself, regardless of your starting point!

Training strategic thinking, attitude and class skills

Our commitment is to provide students with the most advanced learning standards available worldwide, right here in Vietnam. Our guiding principle, “We lead for your success to reach global heights!” not only reflects our pioneering spirit in education but also underscores our determination to foster the holistic development of future managers in the region.

Chung Toi La Ishrm
Gioi Thieu Vien Truong

PRESIDENT, CHANCELLOR

Dr. Bui Phuong Viet Anh (Michael Bui) is a prominent scholar and administrator who pioneered the holistic economic theory and the EAS IHHRM G23.0 global human resource standards.

He earned his Master’s degree from Victoria University in Australia and holds a Ph.D. in Strategic Management from France. As an expert in management, a strategist, and a global human resource development researcher, he is also recognized as a leading entrepreneur and digital transformation advocate.

With extensive teaching experience at universities in the United States and Vietnam, as well as various domestic and international organizations, Dr. Bui is a respected policy maker in Vietnam.

His areas of expertise include strategic management, leadership, international human resource management, entrepreneurship, and organizational culture, among others. In research, he focuses on holistic economics, strategic leadership, global entrepreneurship, and international relations, underscoring his commitment to advancing management practices on an international scale.

The message conveyed by the ISHRM logo

The ISHRM logo is a sophisticated representation of the Institute’s five foundational pillars. More than just a symbol of branding and identity, it embodies our commitment to creativity, quality, and innovation on a global scale.

The ISHRM logo is designed with a circular motif featuring a blue and white color scheme. The outer circle displays the full name, “International Strategic Management and Human Resource Institute,” while the center features a successful castle and a global emblem, all resting on a backdrop of seven stars that symbolize excellence. The upward-facing lines represent knowledge through books and resources, while the letters signify our core areas of focus alongside the diverse services offered by ISHRM worldwide:

  • I: Innovation; Investment; International
  • S: Strategic; Standard
  • H: Higher Education; Human Resource;
  • R: Research; Recruitment; R&D
  • M: Management; Mentor

At the SHRM Institute, you will discover exceptional facets within yourself!

Logo Ishrm En 500x500
Logo Shrm

integrity  |  compassion  |  exploration  |  adaptation   |  determination

Purpose, Mission & Values

THINKING

Multi-tasking, different global citizen

EAS IHHRM G23.0 develops world-class strategic thinking for global adaptation and integration.

BEHAVIOR

Creating effective capital for individuals and organizations

EAS IHHRM G23.0 develops problem identification and detection capabilities.

SPECIALIZATION

Shaping the world through the G23.0 governance ecosystem

EAS IHHRM G23.0 has shaped the world in the digital and green era.

STRATEGY

Pioneering, global, strategic leadership

EAS IHHRM G23.0 defines a model of high-caliber leadership and adaptive, effective strategy in the AI ​​era.

HEALTH

From mental strength to physical strengthSelf-respect and discipline

EAS IHHRM G23.0 elevates values ​​and culture to promote talent – mind – virtue – health for happiness

Scientific Council

Anh Vien Truong

Dr. Bui Phuong Viet Anh

Founder, Chairman of the Board

Pgs.ts.vuthituanh

Assoc.Prof.Dr. Vu Thi Tu Anh

Vice Chairman of the Board

Yen

Tran Thi Yen

Member – Training Director

Lien

Doan Thi Lien

Secretary of the Board

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HEAR FROM OUR STUDENTS

Le Minh Thao

Le Minh Thao

General Manager at Bevpax Pty Ltd

At EAS Vietnam (ISHRM), I experienced the most rigorous training program according to international EAS IHHRM G23.0 standards, with the very enthusiastic and professional support of the members, especially the teaching methods. Unique and open teaching by Dr. Bui Phuong Viet Anh really changed my perception of traditional management.

Gyimah Akua

Gyimah Akua Attaa Awath

Ghana Ministry of Education & Training

Thank you EAS Vietnam (SHRM Institute) for giving me the opportunity to study operations management standard EAS IHHRM G23.0 for the first time, helping me gain competencies and manage my long-term career. Thanks to that, I have built effective educational programs for my homeland.

Ngoc Tung

Dr. Nguyen Ngoc Tung

Phó Giám đốc TTĐT Viện Vũ Trụ

The knowledge and skills of the program have helped me plan my path and career as a leader with the distinction and class that EAS Vietnam (SHRM Institute) has brought to us.